The British Council’s Education UK marketing programme in China provides our business partners and sponsors with an ideal platform to build awareness for their services and reach a significant group of Chinese students who are embarking on their plans of studying in the UK.?
China UnionPay is one of our long-term partners. In partnering with us, China UnionPay look to achieve several goals, including raising awareness and promoting their overseas card services to students.?
Through pre-departure briefings, agent workshops and relevant digital and online collaborations, we have successfully helped China UnionPay to:
- raise awareness of its services to those who are interested in embarking on UK education
- position its services as highly attractive for life in the UK
- enlarge potential cooperation channels with active education agencies.